![]() ![]() Through consecutive “hook cycles,” products reach their ultimate goal of bringing users back again and again without relying on costly advertising or aggressive messaging. My work with these companies was the genesis of Hooked, which came out about five years ago, and the Hook Model, which is a simple framework for building habit-forming products via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment. I’m what you call a behavioral designer, which means I use consumer psychology and behavioral design to help companies create products and services that build healthy habits in users’ lives. We caught up with Nir to find out how companies make products that keep us coming back, what users can do to take back control of their time, and why it’s too simplistic to call technology ‘addictive.’ Can you tell us a bit about your background and the inspiration behind your two books? ![]() His research has culminated in two books: the national bestseller Hooked and his latest work Indistractable. Having spent most of his career in the gaming and advertising industries, founding and selling a couple of companies along the way, Nir now dedicates his time to studying how technology changes people’s behavior and habits. At the intersection of psychology, technology, and business lies the field of behavioral design, and Nir Eyal is at the forefront of it. ![]()
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